All posts by Petr Živný

5 reasons to migrate to Sitecore Forms

Sitecore recently announced that Web Form For Marketers (WFFM) will be no longer officially supported. Sitecore plan to focus only on the development of Sitecore Forms, a new application to design forms, which was introduced with Sitecore version 9.0 initial version. Since many of Sitecore implementations use WFFM or custom developed forms you might think about using Sitecore Forms instead. I’ll give you five reasons from Sitecore user perspective why to do it. Continue reading 5 reasons to migrate to Sitecore Forms

All you need to know before using Sitecore Email Experience Manager

Recently, I played (and destroyed) with Sitecore Email Experience Manager (EXM) on our Actum’s Sitecore playground. I was wondering, what is proper configuration and development requirements delivered before you can send your first newsletter campaign. I have summarized for you the most common requirements for most EXM implementation. Continue reading All you need to know before using Sitecore Email Experience Manager

Simple lead qualification with Sitecore Marketing Automation

I often receive question if Sitecore can also a platform for lead management. Sure, it can. On the one hand, Sitecore can evaluate the quality of your leads and on the other, Sitecore might provide personalised content to increase the quality of unqualified leads. And when the leads ready to make a purchase? Let Sitecore automatically inform your sales department that you have a lead ready for them. Let’s have a look how to simply evaluate the lead quality in Sitecore.   Continue reading Simple lead qualification with Sitecore Marketing Automation

UTM and Sitecore campaign tracking: side by side approach

How do you check if your campaigns perform well? Simply, you check Google Analytics and based on UTM parameters identify your campaigns and analyze collected conversions. But, can you see how all campaigns related to single business unit in specific location perform? Maybe campaign view for specific product or service? And can you see with same classification performance your offline campaigns as well? In Google Analytics it would be rather difficult, but with Sitecore, it can be easy.

You only need to define the proper classification of your campaigns and track ’em all!

I’m not telling you to get rid of UTM tracking but combine them with Sitecore Campaign tracking and benefit from both. Let’s have a look how to simply use Sitecore Campaign Creator to generate both Sitecore Campaign & UTM tracking parameters. Continue reading UTM and Sitecore campaign tracking: side by side approach