Category Archives: Strategy

5 reasons to migrate to Sitecore Forms

Sitecore recently announced that Web Form For Marketers (WFFM) will be no longer officially supported. Sitecore plan to focus only on the development of Sitecore Forms, a new application to design forms, which was introduced with Sitecore version 9.0 initial version. Since many of Sitecore implementations use WFFM or custom developed forms you might think about using Sitecore Forms instead. I’ll give you five reasons from Sitecore user perspective why to do it. Continue reading 5 reasons to migrate to Sitecore Forms

All you need to know before using Sitecore Email Experience Manager

Recently, I played (and destroyed) with Sitecore Email Experience Manager (EXM) on our Actum’s Sitecore playground. I was wondering, what is proper configuration and development requirements delivered before you can send your first newsletter campaign. I have summarized for you the most common requirements for most EXM implementation. Continue reading All you need to know before using Sitecore Email Experience Manager

Simple lead qualification with Sitecore Marketing Automation

I often receive question if Sitecore can also a platform for lead management. Sure, it can. On the one hand, Sitecore can evaluate the quality of your leads and on the other, Sitecore might provide personalised content to increase the quality of unqualified leads. And when the leads ready to make a purchase? Let Sitecore automatically inform your sales department that you have a lead ready for them. Let’s have a look how to simply evaluate the lead quality in Sitecore.   Continue reading Simple lead qualification with Sitecore Marketing Automation

UTM and Sitecore campaign tracking: side by side approach

How do you check if your campaigns perform well? Simply, you check Google Analytics and based on UTM parameters identify your campaigns and analyze collected conversions. But, can you see how all campaigns related to single business unit in specific location perform? Maybe campaign view for specific product or service? And can you see with same classification performance your offline campaigns as well? In Google Analytics it would be rather difficult, but with Sitecore, it can be easy.

You only need to define the proper classification of your campaigns and track ’em all!

I’m not telling you to get rid of UTM tracking but combine them with Sitecore Campaign tracking and benefit from both. Let’s have a look how to simply use Sitecore Campaign Creator to generate both Sitecore Campaign & UTM tracking parameters. Continue reading UTM and Sitecore campaign tracking: side by side approach

Sitecore and cloud – Iaas, PaaS (Part III)

In previous step we dowloaded and prepared everything we needed for installation, and now we can deep into installatin scripts and execute our installation.

In this article, we will prepare deployment script and deployment parameters, and finally we trigger deployment into Azure.

Continue reading Sitecore and cloud – Iaas, PaaS (Part III)

Sitecore and cloud – Iaas, PaaS (Part II)

In previous article, I covered some basic stuff related to Sitecore and PaaS topic. And as promised, now we will deep into installing Sitecore 9.0 into Azure. At first step, we will focus on installation requirements.

Installation will be covered from very beginning steps in manual mode (so, we will not use prepared images available on Azure marketplace), which allows us to customize our sitecore installation.

As second solution, there are prepared Sitecore images in Azure Marketplace, which are ready for “few click” installation.

Continue reading Sitecore and cloud – Iaas, PaaS (Part II)

Sitecore and cloud – Iaas, PaaS (Part I)

Cloud, Azure, Amazon (and other cloud providers) … words we can hear again and again. Who is not in cloud cannot publish fancy PRs about “Hey, we are in the cloud! We are cool!”.

Sitecore cannot stay out of this, and also provides support for Azure for last 5 years. And we will look into that in few articles.

Continue reading Sitecore and cloud – Iaas, PaaS (Part I)

Sitecore 9 highlights from a digital strategist perspective

It was a long and intensive week in Las Vegas at the Sitecore Symposium and MVP Summit. Great announcements were made and version 9.0 of Sitecore was introduced. I had the opportunity to discuss further details with other MVPs and Sitecore folks.  So here are some of the points I find important for anyone deciding for the future with Sitecore. Continue reading Sitecore 9 highlights from a digital strategist perspective