Tag Archives: Marketing Automation

Simple lead qualification with Sitecore Marketing Automation

I often receive question if Sitecore can also a platform for lead management. Sure, it can. On the one hand, Sitecore can evaluate the quality of your leads and on the other, Sitecore might provide personalised content to increase the quality of unqualified leads. And when the leads ready to make a purchase? Let Sitecore automatically inform your sales department that you have a lead ready for them. Let’s have a look how to simply evaluate the lead quality in Sitecore.   Continue reading Simple lead qualification with Sitecore Marketing Automation

Sitecore 9 highlights from a digital strategist perspective

It was a long and intensive week in Las Vegas at the Sitecore Symposium and MVP Summit. Great announcements were made and version 9.0 of Sitecore was introduced. I had the opportunity to discuss further details with other MVPs and Sitecore folks.  So here are some of the points I find important for anyone deciding for the future with Sitecore. Continue reading Sitecore 9 highlights from a digital strategist perspective