How do you check if your campaigns perform well? Simply, you check Google Analytics and based on UTM parameters identify your campaigns and analyze collected conversions. But, can you see how all campaigns related to single business unit in specific location perform? Maybe campaign view for specific product or service? And can you see with same classification performance your offline campaigns as well? In Google Analytics it would be rather difficult, but with Sitecore, it can be easy.
You only need to define the proper classification of your campaigns and track ’em all!
I’m not telling you to get rid of UTM tracking but combine them with Sitecore Campaign tracking and benefit from both. Let’s have a look how to simply use Sitecore Campaign Creator to generate both Sitecore Campaign & UTM tracking parameters. Continue reading UTM and Sitecore campaign tracking: side by side approach